THE STORIES OF THE VILLAINIZED AND MISUNDERSTOOD
Living Conservation
RE-THINKING ENVIRONMENTAL STEWARDSHIP
Growing up in a family of conservationists, learning to appreciate, respect, and use natural resources. I discovered that conservation careers often face misconceptions in the public eye, with little awareness of the realities of natural resource management.
Living Conservation aimed to address one question: How can we educate and inspire support for conservation among those unfamiliar with the field? Making a human connection backed by scientific research.
Living Conservations explores the villainized and misunderstood occupations within the world of conservation. Telling the stories of individuals whose livelihood is dependent on natural resources. Exploring five key industries within the conservation world: Commercial Fishing, Hunting, Ranching, Forestry, and Range Management. Each category is represented by a world-class example of what it means to be a conservationist in their industry.
Client: Self-Directed
Brand Challenge: Build connection with and support for conservation industries and practices.
Role: Author, Photographer, Designer (Editorial, Graphic, Typographic)
“I recognize the right and duty of this generation to develop and use the natural resources of our land; but I do not recognize the right to waste them, or to rob, by wasteful use, the generations that come after us.”
Project Overview
The Book
Living Conservation is a beautifully designed Coffee Table book, containing the essays, interviews, and photographs of these five remarkable conservationists.
CAPTAIN LINDA GREENLAW
Career Commercial Fisherman | The only female Swordboat Captain | NYT Best Selling Author | Survivor of the Perfect Storm
JANIS PUTELIS
The Former Director and Executive Producer of the Netflix Original series MeatEater and co-host of The MeatEater Podcast, spending decades as a representative of hunting, fishing, and conservation.
JOE STOCKBRIDGE
Career Forest Service Employee | Focusing on timber management, logging sales, and fighting eco-terrorism.
REX MOORE
Bison Rancher determined to serve as an agent for returning Bison to the American landscape.
GLEN HETZEL
Carer Forest Service Employee, focusing in range management. Ended his career as the Region 2 Director overseeing CO, WY, NE, KS, and SD.
